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Before we discuss the difference between a referring domain and a backlink,
it's best that we get on the same page by going over a few basic terms.
Domain: A domain is an organization's unique descriptor listed
within a URL. For example, in the URL "http://www.honkeytonk.edu,"
honkeytonk is the domain name. Referring Domain: Also known as a ref domain, a referring domain is a domain that backlinks are coming from.
Backlink: A backlink is a link on another website that points to your
site. So a referring domain is where your
backlinks are coming from, and backlinks are the links on the websites that link back
to your site. Think of the referring domain as a phone number and
backlinks as the number of times you've gotten a call from that particular number.
 If you've dug into your backlink profile or had us do so with
a free website analysis, then you have seen how many
referring domains and backlinks are associated with
your website. But what do they mean? What you're looking for is the
ratio of referring domains to backlinks. If you have a ton of backlinks and not very many referring domains,
your backlink profile is very weak. For example, if you have 10
referring domains and 110
backlinks, Google is likely dinging your site
for shady backlinks, which negatively impacts your page rank.
They punish high backlinks and low referring domains because, when a high
number of backlinks come from a few sites, it's almost
always a paid linking scheme, such as a private blog network.
Increasingly, search engines are de-indexing blog networks.
If your website is connected to the de-indexed network, your ranking will be affected.
Because of this, it's best to stay far away from paid blog networks.
If you find that your backlinks are all coming from a few referring domains, you have some work to do.
Begin by reading our advice on the best way to get backlinks for SEO.
Using these tips, begin to slowly increase the number of backlinks pointing to your site.
This will take time, but it's worth the effort.
Google is always on the lookout for quality,
natural backlinks and will reward your handsomely if you are able to obtain them.
Want more advice on how to improve your law firm website's backlink profile
and increase your SEO power? Riding High on Blog Networks Google Juice?
Get Ready to Crash.
What does it do? This domain level information shows a summary of the information in site explorer.
What insight does it give us? Different types of back links are weighted differently in SEO.
Some of the most valuable types of links for link building
are educational and government sites. These are highly valuable they tend to have higher click through rates
for traffic to your site. The logic being
that users are more likely to follow a link if it is recommended by a highly trusted site as it provides respected information. Although there
is no proof that Google treats educational and government links
any differently, they are much more trusted so will
have higher Flow Metric scores suggesting they are more influential.
The domain information on the summary page of Site Explorer gives you a quick summary of how many back links
your site has from government and educational sites as
well as how many domains link to your site. Not only
can the source of the backlink be important on how influential it is but also
the type of link that it is. When a link is deleted from a site and re-crawled by Google that link
will not count anymore. It is important to know how many of each type of link that
your site has as search engines give different
weights to different types of links. What does it do?
The referring domain tab shows the top referring domains that are linking to your site.
They are ordered by the number of back links to your site followed by its Alexa rank.
The flow metrics of each site is also shown. The great
thing about this tab is that you can select how you want the data
to be displayed, so therefore you can have it ordered in a way
that is most important so you. What insight does it
gives us? Often links are about the relationship between two sites, not about
the absolute link count. The ‘signal’
of a few well defined links form one site to another can often be more important than site wide links on a footer or menu of a page.
Looking at the referring domains as opposed to the individual back links helps to cut through the clutter and
see which businesses may affect your brand online if
you were to build bridges with them.
Part 1: Introduction, methodology, and key ranking factors.
Part 2: How website security affects SEO. Part 4:
Content length and its ranking factors. Part 5: Which
parts of on-page SEO are the most important.
Part 6: How site traffic and behavior cues affect
SERP ranking. Welcome to Part 3 of our analysis of SEMrush’s SEO Ranking Report,
focusing on Referring Domains. SEO strategy is
now integral to any successful business that utilizes
the Internet. Learning a little more about
the latest in SEO can aid any online campaign. What are Referring
Domains? Many confuse referring domains with backlinks.
While both are essential in link building, these two are not the same.
Backlinks are links from other websites that point to your site,
whereas referring domains are the domains where the backlinks are
coming from. For instance, if you have 10,000 backlinks from 200 sites,
it means you have 200 referring domains.
Gathering backlinks was once the fastest way to improve a website’s
page ranking. This was the case until Google used referring domains to determine backlink quality.
Before, sites could rank higher in search engine results page (SERP) with their massive number of backlinks.
However, some webmasters saw this as an opportunity
to manipulate SERP. Many engaged themselves in corrupt link building practices to outrank their competitors.
These malicious link
building strategies compromised the quality of search results shown to
online users. In 2012, Google launched the Penguin Update to
eliminate websites engaged in suspicious link building tactics.
With this update in place, the quality of backlinks has become more significant than its quantity regarding SERP.
Google is not fond of websites with an enormous number of backlinks
but very few referring domains. Google views these backlinks as shady and they are usually associated with paid private blog networks.
It is always best to stay away from any paid linking scheme
and keep your SEO strategies clean. These days, backlinks should come from various referring domains that are trustworthy.
Now, back the SEMrush study.
 To find the
correlation between a website’s referring domains and page ranking, SEMrush conducted an in-depth study
that yielded impressive results. SEMrush used 600,000 search queries to calculate the total number of referring domains for each of the top-100
websites.
Edgy Labs enumerates below the findings that SEMrush gathered from
their research study. As shown on the graph, websites with high ranking positions have the most backlinks coming
from unique domains. Websites that rank for popular
keywords have the most backlinks coming from unique domains.
Websites shown in SERP for high-volume keywords almost
have 10 times more backlinks than sites shown for low-volume keywords.
High-volume keywords show a stark difference in the number
of referring domains, for instance, between the 2nd and
15th position.
Domains like Wikipedia and Facebook had almost no effect on the final result of the study even if
they were excluded. Building a strong backlink profile is vital
to any SEO strategy. This is strongly supported by the research study conducted by SEMrush.
The results clearly show that websites with
giant backlink profiles dominate highly competitive
niches that target popular keywords. If you look closely, the median value for
this study is 10,000 unique referring domains.
This figure proves how savage the competition is and websites that boast these numbers are
indomitable. However, strengthening your backlink profile would still give you
an edge over your competitors if you are targeting low-volume keywords.
SEMrush understands how vital a backlink profile is.
So, they developed some excellent tools that you might
find useful in your SEO link building strategy.
If you want to build a competitive pool of referring domains, there
is SEMrush Backlink Analytics. If you want to clean your backlink profile
and remove or disavow toxic backlinks, you will find SEMrush Backlink Audit Tool really useful.
Lastly, if you want to know where to obtain quality backlinks,
you may use the suggestions coming from SEMrush SEO Ideas Tool.
On our next article, we will discuss if content length has any influence over a website’s
page ranking. Stay tuned for more as Edgy Labs probes deeper into the SEMrush SEO research study.
We are a UK based network, perfectly positioned to help you and your company make the most out of marketing and social media.
Through detailed research and analysis we are able to direct your product at the audience that it’s most likely to generate revenue from.
We specialise in increasing your online reputation and credibility, throughout the world, so you can enjoy better visibility and
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will manfully and safely Increase Referring Domains To Your Website.
With a basic one you will get 99 referring domains and for more please check extras.
This method works quickly which means you can get ranked higher on search engines within about
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It was very well written and detailed question. Thanks for that as it really helps us to understand
the problem. Ques 1:How could that happen if I put that URL with a tracking ID
only on facebook and twitter? How to explain that?
Ques2:Does referring domain mean an immediate site that refer visitors
to my website? Or it means any site prior to landing
on my website? Answer: Referring Domain Report:A referrer is
the Web page location your visitors were viewing before coming to your site.
Forward buttons does not create a "referral", nor does
the use of the History or Favorites (Bookmarks). Domains Report shows
you the domains your visitors came from before they were on your site.
URLs instead of only the domains. Ques 3: Another
question is, since the URL tagged with that tracking ID was posted on facebook and twitter only.
How to interpret the referring domains (Type/Bookmark)?
People have returned to your website directly by
bookmark or typing it after going from the facebook/twitter link.
Ques 4: Is it correct that by breaking down a
tracking ID by referring domain, what I see on the report is what
website led visitors to my website via the URL that is tagged by a tracking ID.
By that, I mean, if I see website A as a referring domain, I can say that someone
clicked my URL that tagged with a TRACKING ID on website A and landed on my site.
my web page: referring domains |
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